Heard it First & Puma
Overview
3point5, Universal Music Group’s official Twitch channel produced a show with one of the world's leading sports brands, Puma titled "Heard it First." Puma partnered with 3point5 to celebrate Hip-Hop's 50th anniversary — where they would plug fans into new music, live performances and intimate interviews. The live show's graphic overlays were produced by Arnold Bermejo including countdowns, lower thirds/banners, and stinger transitions.
Programs Used: Photoshop, After Effects
View 3point5's official channel on twitch 👇
Client
Product strategy User research Product design
Programs used
1 × product manager 2 × product designers 6 × engineers 1 × researcher 1 × marketer
Year
2020
![](https://cdn.prod.website-files.com/64ebecf5bb945b48c05b7daa/650ca3dd3182230298b55936_hif1.png)
![](https://cdn.prod.website-files.com/64ebecf5bb945b48c05b7daa/650ca3de6eeb4ecb2e3ae798_hif2.png)
![](https://cdn.prod.website-files.com/64ebecf5bb945b48c05b7daa/650ca53d843db267674533fa_hif3.jpg)
![](https://cdn.prod.website-files.com/64ebecf5bb945b48c05b7daa/650ca53dd497d497dce6379f_hif4.jpg)
Process
No items found.