Heard it First & Puma


3point5, Universal Music Group’s official Twitch channel produced a show with one of the world's leading sports brands, Puma titled "Heard it First." Puma partnered with 3point5 to celebrate Hip-Hop's 50th anniversary — where they would plug fans into new music, live performances and intimate interviews. The live show's graphic overlays were produced by Arnold Bermejo including countdowns, lower thirds/banners, and stinger transitions.

Programs Used: Photoshop, After Effects

View 3point5's official channel on twitch 👇


Product strategy User research Product design

Programs used

1 × product manager 2 × product designers 6 × engineers 1 × researcher 1 × marketer




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