Heard it First & Puma
Overview
3point5, Universal Music Group’s official Twitch channel produced a show with one of the world's leading sports brands, Puma titled "Heard it First." Puma partnered with 3point5 to celebrate Hip-Hop's 50th anniversary — where they would plug fans into new music, live performances and intimate interviews. The live show's graphic overlays were produced by Arnold Bermejo including countdowns, lower thirds/banners, and stinger transitions.
Programs Used: Photoshop, After Effects
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Client
Product strategy User research Product design
Programs used
1 × product manager 2 × product designers 6 × engineers 1 × researcher 1 × marketer
Year
2020
Process
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